Video Ad Spending
Overall
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France Video Ad Spending
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Video ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total digital ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=0.991572. All years prior are converted using US$1=0.845799. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Comparative Estimates from Additional Sources:
Video ad spending, France, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 | |||||||
| Magna Global,June 2019 | |||||||
| eMarketer,October 2022 |
Video ad spending growth, France
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 | |||||||
| Magna Global,June 2019 | |||||||
| eMarketer,October 2022 |
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