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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: Insider Intelligence | eMarketer, December 2022 - October 2023
Note: includes purchases on digital platforms dedicated to the sale of pre-owned clothing, accessories, and footwear; excludes purchases via online marketplaces (e.g., craigslist, eBay) or social media (e.g., Facebook Marketplace)
Additional Note: Examples of fashion online resale platforms include Depop, Poshmark, StockX, The RealReal, and thredUP. Platforms established by fashion retailers or brands solely for pre-owned items, such as Eileen Fisher's Renew, lululemon athletica's Like New, and Urban Outfitters' Nuuly Thrift, are included. Retail formats vary by digital platform and include peer-to-peer, consignment, and direct sales.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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