Source: eMarketer, December 2022 - May 2023
Note: includes purchases on digital platforms dedicated to the sale of pre-owned clothing, accessories, and footwear; excludes purchases via online marketplaces (e.g., craigslist, eBay) or social media (e.g., Facebook Marketplace)
Additional Note: Examples of fashion online resale platforms include Depop, Poshmark, StockX, The RealReal, and thredUP. Platforms established by fashion retailers or brands solely for pre-owned items, such as Eileen Fisher's Renew, lululemon athletica's Like New, and Urban Outfitters' Nuuly Thrift, are included. Retail formats vary by digital platform and include peer-to-peer, consignment, and direct sales.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.