US Snapchat Dual User Penetration, by Platform

Timeframe20202021202220232024
% of Snapchat
– Snapchat & FacebookMaximum of two rows can be charted.
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– Snapchat & InstagramMaximum of two rows can be charted.
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– Snapchat & LinkedInMaximum of two rows can be charted.
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– Snapchat & Pinterest Maximum of two rows can be charted.
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– Snapchat & TikTokMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access both social networks via any device at least once per month; numbers may not add up to total due to rounding

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

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