UK Meta Ad Revenues, per Facebook User

Timeframe20202021202220232024
Meta ad revenues per Facebook user (dollars)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: among users of the above social network, via any device at least once per month; includes classifieds/directories, banners and other, email, lead generation, mobile, rich media, search, sponsorships and video; includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a Facebook presence; includes Instagram advertising revenues

Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=£0.850284. All years prior are converted using US$1=£0.727128. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Become a Client
Powerful data and analysis on nearly every digital topic.