Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: among users of the above via any device at least once per month; digital ad spend per internet user includes classifieds/directories, banners and other, email, lead generation, mobile, rich media (including instream and outstream video ads), search, sponsorships; Meta ad spend per Facebook user includes paid advertising only; excludes spending by marketers that goes toward developing or maintaining a Facebook presence
Additional Note: Digital ad includes banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO), sponsorships, lead generation (referrals). Excludes mobile messaging (SMS, MMS and P2P messaging).
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.