Source: EMARKETER Forecast, April 2023 - October 2023
Note: ages 18+; individuals who have used cryptocurrency (e.g., Bitcoin, Dogecoin, Ether) to buy goods or services or to pay another person at least once during the calendar year
Additional Note: Cryptocurrency is a digital currency in which transactions are verified and records are maintained by a decentralized system using cryptography, rather than by a centralized authority.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.