US Digital Currency Owner Penetration, by Cryptocurrency

Timeframe20192020202120222023
% of Crypto Owners
– BitcoinMaximum of two rows can be charted.
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– EtherMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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% of Internet Users
– BitcoinMaximum of two rows can be charted.
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– EtherMaximum of two rows can be charted.
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– OtherMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; individuals who own the cryptocurrency in digital storage or an account

Additional Note: Cryptocurrency is a digital currency in which transactions are verified and records are maintained by a decentralized system using cryptography, rather than by a centralized authority.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.

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