Source: eMarketer, December 2022 - May 2023
Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales; excludes Hong Kong
Additional Note: Food and beverage includes packaged foods, fresh foods, beverages, tobacco, and liquor. eMarketer benchmarks its China total retail sales figures against data from the National Bureau of Statistics China, for which the last full year measured was 2021.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.