Source: eMarketer, December 2022 - May 2023
Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales; excludes Hong Kong
Additional Note: Furniture and home furnishings includes furniture, as well as building and decoration materials; it excludes home improvement and tools. eMarketer benchmarks its China total retail sales figures against data from the National Bureau of Statistics China, for which the last full year measured was 2021.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.