Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
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Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
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Newsroom
See our latest press releases, news articles or download our press kit.
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Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
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Events
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Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketerOctober 2023 
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Food and beverage includes packaged foods, fresh foods, and beverages. Figures for all years are converted using the rate of US$1=0.991572.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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Powerful data and analysis on nearly every digital topic.