Source: Insider Intelligence | eMarketer, June 2023 - May 2023
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Furniture and home furnishings includes furniture, housewares, and small appliances; it excludes home improvement and tools. Figures for all years are converted using the rate of US$1=0.991572.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.