Industries Overview
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Retail Ecommerce
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - July 2023
Note: includes products ordered using the internet, regardless of the method of payment or fulfillment; includes items such as ready-to-wear designer clothing and footwear, bags and accessories (including eyewear), jewelry and watches, and cosmetics and fragrances that meet the definition of luxury; excludes automobiles, travel and leisure services, boats and yachts, fine art and collectibles, fine wines and spirits, and consumer electronics; includes goods sold in owned stores, department stores, and outlets, as well as travel retail; excludes secondhand sales of luxury goods
Additional Note: Luxury items are products that are priced at a premium and feature a higher level of quality, craftsmanship, customer service, exclusivity, and/or scarcity relative to the majority of goods in a given product category. Fragrance includes personal fragrance but excludes home fragrance and car fragrance. eMarketer benchmarks its US retail ecommerce sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from other research firms, historical trends, reported and estimated revenues from major retailers, consumer buying trends, and macro-level economic conditions.
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