Source: Insider Intelligence | eMarketer, June 2023 - July 2023
Note: includes products ordered using the internet, regardless of the method of payment or fulfillment; includes items such as ready-to-wear designer clothing and footwear, bags and accessories (including eyewear), jewelry and watches, and cosmetics and fragrances that meet the definition of luxury; excludes automobiles, travel and leisure services, boats and yachts, fine art and collectibles, fine wines and spirits, and consumer electronics; includes goods sold in owned stores, department stores, and outlets, as well as travel retail; excludes secondhand sales of luxury goods
Additional Note: Luxury items are products that are priced at a premium and feature a higher level of quality, craftsmanship, customer service, exclusivity, and/or scarcity relative to the majority of goods in a given product category. Jewelry includes new fine jewelry and watches; it excludes costume jewelry. eMarketer benchmarks its US retail ecommerce sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from other research firms, historical trends, reported and estimated revenues from major retailers, consumer buying trends, and macro-level economic conditions.