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United StatesShopify, US
Shopify Small and Medium-Sized Business Merchants and Penetration
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Ecommerce
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Shopify Retail Ecommerce GMV
Gross Payment Volume
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Sales
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Merchants
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Shopify Enterprise Merchants and Penetration
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Shopify Small and Medium-Sized Business Merchants and Penetration
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US Shopify Small and Medium-Sized Business Merchants and Penetration

Timeframe20202021202220232024
Shopify small and medium-sized business merchants (thousands)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total merchantsMaximum of two rows can be charted.
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Source: eMarketer

Note: small and medium-sized business merchants are merchants whose annual revenue is under $10 million

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

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