Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About EMARKETER

Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
Take a look into our corporate culture and view our open roles.
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Contact Us
Speak to a member of our team to learn more about EMARKETER.
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Newsroom
See our latest press releases, news articles or download our press kit.
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Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
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Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
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Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
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Source & Notes
Data Table
Source: Insider Intelligence | eMarketerJanuary 2024 
Note: represents the total dollar value of retail goods and merchandise purchased via physical channels (e.g., stores, infomercials, printed catalogs, vending machines) or online, then returned to the retailer according to its return policy; excludes programs or subscriptions such as Amazon’s Prime Try Before You Buy or Stitch Fix, where items are returned before the customer is charged; includes items retailer does not want shipped back
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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Powerful data and analysis on nearly every digital topic.