Source: EMARKETER Forecast, November 2023 - December 2023
Note: ages 14+; digital buyers who have returned at least one ecommerce purchase to the retailer by mail during the calendar year and received a refund, exchange, and/or store credit; includes courier services such as UPS or FedEx, and postal services, such as USPS
Additional Note: Digital buyers are internet users ages 14+ who have made at least one purchase via any digital channel during the calendar year, including online, mobile, and tablet purchases.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.