Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Programmatic Digital Video Ad Spending
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, April 2023 - May 2023
Note: digital video ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes pre-, mid-, post-roll in a video player environment; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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