Source: EMARKETER Forecast, March 2023 - October 2023
Note: includes revenues from fees associated with Walmart+ memberships
Additional Note: Walmart Inc. recognizes membership fee revenues over the term of the membership, which is typically 12 months.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.