Source: Insider Intelligence | eMarketer, June 2023 - June 2023
Note: internet users of any age who enter a prompt into a generative AI system via any device at least once per month
Additional Note: Generative AI systems interpret user input to output text or media. Examples include ChatGPT, Google Bard, and Stable Diffusion.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.