Source: Insider Intelligence | eMarketer, July 2023 - October 2023
Note: includes revenues that licensed banks earn by offering banking products and services in a third party’s app or website
Additional Note: Embedded banking offers banking products and services, such as digital account opening, debit cards, and loans, embedded into a third party’s nonfinancial or nonbanking app or website, where the end user is a nonincorporated individual. This excludes business-to-business-to-business (B2B2B) relationships except gig workers, such as Lyft and Uber drivers. This also excludes payment methods, such as buy now, pay later and co-branded credit cards.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.