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Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Rethinking lower-funnel tactics for brand marketing

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Younger consumers rely on TikTok for holiday inspiration, not purchases

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Marketing on wheels: From Wienermobile to fake out-of-home advertising

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 Nov 27, 2023

More than one-third of US Gen Zers have used BNPL recently

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 Nov 27, 2023
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