Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Influencer Marketing 2022 Report Preview

Recent reports suggest influencer marketing is facing budget cuts due to rising inflation and other macroeconomic challenges. We don’t believe that’s the case. Our forecast shows that US marketers will continue to increase their spending on creator partnerships—and that more of those dollars are now going to TikTok.

Our full “Influencer Marketing 2022” report contains our inaugural forecast for influencer marketing spending on Instagram, Facebook, TikTok, and YouTube, along with an analysis of why marketers are funneling more money into creator partnerships and what (if anything) could change that.

Simply enter your information to get an exclusive preview of the “Influencer Marketing 2022” report and to start receiving our eMarketer Daily newsletter, which shares insights, trends, and forecasts into retail, ecommerce, and the major industry players.