- The world’s leading companies rely on Insider Intelligence’s vetted data and actionable takeaways to make informed business decisions in a rapidly expanding digital ecosystem.
- InsideRadio, AdWeek, and Cheddar are just a few examples of the companies that featured Insider Intelligence research this past week.
The world’s leading companies rely on Insider Intelligence’s vetted data and actionable takeaways to make informed business decisions in a rapidly expanding digital ecosystem.
CBS News, AdWeek, and Cheddar are just a few examples of the companies that featured Insider Intelligence research this past week.
Radio Still Safe Bet For Advertisers, Says eMarketer Report.
“Radio’s reach has stayed relatively steady for the past fifteen years with approximately 214 million people in the U.S. listening to traditional radio today, down only 8% since 2008. And according a report from eMarketer, radio is still a safe bet for advertisers and marketers.”
“The eMarketer/Insider Intelligence report also predicts that the number of U.S. podcast listeners will grow 5% this year to reach 124.5 million. Time spent with podcasts will also increase, totaling 23 minutes a day this year and growing to 27 minutes by 2024.”
No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
“By 2023, forecasters expect e-commerce to make up 20% of retail sales worldwide, up from 19.7% this year, according to eMarketer. In 2019, eMarketer reported that e-commerce made up 14% of global retail sales. There is a lot at stake for J.C. Penney when it comes to e-commerce, especially as the retailer has been lagging behind competitors in sales and continues to deal with a high amount of debt that worsened when it fell into bankruptcy not long after the pandemic began in 2020.”
SAP Commerce Cloud Black Friday and Cyber Monday Results Show Shoppers’ Willingness to Spend
“EMarketer’s Insider Intelligence predicts the remainder of the season will grow at 7%, and with the current consumer confidence index at 96.5, it’s hard to say if spending will persist throughout the rest of the holiday shopping season into the new year.”