Insider Intelligence latest news, announcements, and media resources.

Canada: Since 2019, Ecommerce Sales Have Nearly Doubled Their Share of Overall Retail Sales 

In 2020, Canada’s retail ecommerce sales had the second-highest growth globally behind Argentina 


June 16, 2021 (New York, NY) — Following nearly 10 years of double-digit growth, ecommerce sales in Canada surpassed 10% of total retail sales for the first time last year, reaching 12.7%. Since 2019, ecommerce sales have nearly doubled their share, reaching $64.51 billion this year.  


The pandemic boosted Canada’s ecommerce market robustly last year by 75.0%, making it the second-fastest-growing ecommerce market worldwide behind Argentina, at 100.6% growth. 

“The shift to online shopping was slower to develop in Canada than other countries, notably the US, so there was plenty of room to grow,” said eMarketer principal analyst at Insider Intelligence Paul Briggs. “The pandemic forced retailers to sell more online, and consumers lapped it up. Retail ecommerce surged ahead last year and is now a primary growth driver of retail in Canada in 2021. 


Ecommerce’s share of total retail will expand to 13.4% this year and reach 17.2% by the end of our forecast period in 2025. 


Despite last year’s decline, overall retail sales in Canada will  increase 6.4% year over year to $481.40 billion, surpassing pre-pandemic levels.  And it’s on track to surpass $500 billion next year.  



eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms, and public companies, plus interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular reevaluation of available data means the forecasts reflect the latest business developments, technology trends, and economic changes. 


About Insider Intelligence 

Formed in 2020 from the combination of eMarketer and Business Insider Intelligence (BII), Insider Intelligence aims to be the world’s leading research service focused on digital transformation. Insider Intelligence enables thousands of global industry leaders to understand the critical trends and developments affecting their business in the short and long term. Each year, Insider Intelligence produces nearly 300 reports, 7,000 charts, 1,500 newsletters, and 200 forecasts across the Advertising & Marketing, Consumer Demographics, Social Media, Video, Mobile, Ecommerce & Retail, Telecoms & Technology, Financial Services, and Digital Health industries. Insider Intelligence is owned by European media giant Axel Springer S.E. 

Posted on June 24, 2021.