Insider Intelligence latest news, announcements, and media resources.

Disney+ US Revenues Will Surpass $4 Billion by 2022

With Disney+ and Hulu, Disney rapidly closing gap with Netflix

December 15, 2020 (New York, NY) – Following a strong launch in November 2019, Disney+ is on track to surpass $4 billion in US subscription revenues by 2022. In its first full year, Disney+ has grown rapidly, spurred by in-demand content and stay-at-home orders. In fact, the service will help The Walt Disney Co. reach Netflix’s share of the market by 2022, according to the inaugural eMarketer OTT subscription revenue forecast from Insider Intelligence.

Disney+ subscription revenues will reach $1.94 billion by the end of this year*. With a recently announced $1 price increase next year, it will add another billion in revenues in each of the next two years. That figure will jump to $4.23 billion by 2022.

As of this year, Disney+ represents 26.5% of Disney’s subscription OTT revenues, with Hulu accounting for 67.6% and ESPN+ making up 5.8%.

Disney+, combined with Hulu—which Disney acquired in 2019—will cement Disney as the No. 2 streaming player in subscription revenues this year. By 2022, its revenues will be nearly equal—$12.95 billion for Netflix and $12.36 billion for Disney. Each platform’s share of the market will also be nearly equal, as seen in the chart below:

“Hit shows like The Mandalorian, Disney’s vast library, key distribution deals, and a massive marketing push drove strong initial growth in subscribers,” said Eric Haggstrom, eMarketer forecasting analyst at Insider Intelligence. “It’s expected to continue to grow off that base as it ramps up content releases and brings some movies straight to the service, instead of a theatrical release in some cases.”

Meanwhile, the entire subscription US OTT pie continues to expand rapidly. Total revenues for the sector will jump 29.9% next year to $38.15 billion and climb another 19.4% in 2022.

“The subscription streaming landscape continues to expand,” Haggstrom said. “The good news for dominant player Netflix is that while new services like Disney+ have had successful launches, many consumers have been simply stacking services together.”


*Our Netflix and Disney+ revenues forecasts include revenues from “free” consumer deals bundled with wireless phone plans.


eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research, including forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.


For more information, contact:

Douglas Clark
Global Director of Public Relations

Corinne Weir
Public Relations Coordinator

Posted on December 15, 2020.