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DoorDash and Uber Eats Will Both Exceed 40% US Sales Growth in 2021  

Overall restaurant delivery intermediary sales will surpass $57 billion this year 


After more than doubling its sales in 2020, the US restaurant delivery intermediary industry extends its growth streak into this year. In 2021, restaurant delivery intermediary sales will rise 33.3% year over year and top $57 billion. We forecast that the market will continue to grow for years to come, surpassing $80 billion in sales by the end of 2024.


“Restaurant delivery services such as DoorDash and Uber Eats will not only keep the gains they’ve made during the pandemic, but also continue to expand for the foreseeable future,” said Eric Haggstrom, eMarketer senior forecasting analyst at Insider Intelligence. “Ordering delivery is a sticky consumer behavior, and these services’ subscription products, like DashPass, and expansion into grocery, alcohol, and other categories will only make the behavior sticker.”


DoorDash is the current market leader, set to capture 49.6% of all restaurant sales placed through digital delivery intermediaries in 2021. This year, the company will see $28.56 billion in sales, up 43.5% from last year. We expect both DoorDash and Uber Eats to gain market share in the coming years, with DoorDash claiming 50.3% of total sales by the end of 2023.


We estimate that Uber Eats will bring in $19.34 billion in sales in 2021, a 58.6% increase from the prior year, due to a combination of organic growth and its 2020 acquisition of Postmates. Uber Eats will see its market share rise from 33.6% in 2021 to 35.3% in 2023.


Other players in the digital restaurant marketplace include smaller brands like Grubhub.


“Grubhub ceded its dominance of the restaurant delivery market to both DoorDash and Uber Eats in 2019,” Haggstrom said. “The innovative delivery models of DoorDash and Uber Eats will only help them take bigger pieces of the pie over the next few years.”



Insider Intelligence forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms, and public companies, as well as from interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends, and economic changes.


About Insider Intelligence

Formed in 2020 from the union of eMarketer and Business Insider Intelligence (BII), Insider Intelligence aims to be the world’s leading research service focused on digital transformation. Insider Intelligence enables thousands of global industry leaders to understand the critical trends and developments affecting their businesses in the short and long term. Each year, Insider Intelligence produces nearly 300 reports, 7,000 charts, 1,500 newsletters, and 200 forecasts across the Advertising & Marketing, Consumer Demographics, Social Media, Video, Mobile, Ecommerce & Retail, Telecom & Technology, Financial Services, and Digital Health. Insider Intelligence is owned by European media giant Axel Springer SE.

Posted on August 24, 2021.