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eMarketer to be acquired by Axel Springer

We are delighted to announce that eMarketer has entered into a definitive agreement to be acquired by Axel Springer, one of the world’s largest digital publishers.

“Given eMarketer’s mission to help marketers navigate the digital revolution that’s taking place in marketing, media and commerce, we are thrilled about the opportunity to team up with Axel Springer to supercharge our growth and continue to enhance our product offering for clients on a larger, global scale,” said Geoff Ramsey, eMarketer Chairman and co-founder.

Mathias Döpfner, Chief Executive Officer of Axel Springer SE, said “As more and more industries are facing the challenge of digitization, the smart creation, processing, and presentation of relevant market information is becoming increasingly important. eMarketer is a long-established, successful, and profitable publisher of high-quality digital market data and is excellently positioned to benefit from these market developments. The acquisition of eMarketer follows our strategy of expanding our US activities and strengthening our paid models. At the same time, eMarketer perfectly complements our business services BI Intelligence and POLITICO Pro in Europe, from which we know the attractiveness of strong subscription-based businesses. The convincing growth and margin prospects for eMarketer make this transaction another element in Axel Springer’s successful digital transformation.”

Jefferies served as financial advisor and Cozen O’Connor served as legal counsel to eMarketer.
For more information, please read the official press release.

About eMarketer

eMarketer is the first place to look for research about marketing in a digital world. More than 200,000 professionals at thousands of companies worldwide rely on eMarketer research because of our rigorous approach of aggregating and analyzing information from more than 3,000 global sources. The result is eMarketer data, reports and insights that enable professionals to understand marketing trends, consumer behavior and get the data needed to develop winning strategies.

About Axel Springer

Axel Springer is one of the world’s largest digital publishers in terms of reach. Taking into account all digital platforms, the company attained 200 million unique users worldwide as a monthly average in Q1/2016. With headquarters in Berlin, Axel Springer SE is divided into three operating segments: Classified Ad Models, Paid Models, and Marketing Models. The company is active in more than 40 countries with subsidiaries, joint ventures, and licenses.

Over the last several years, the company has gradually built up a broad portfolio of US investments. Axel Springer owns majority stakes in Business Insider and the mobile shopping platform Retale and is invested in, for example, the accommodations community Airbnb, the virtual-reality startup Jaunt, the news platform, the social video news company NowThis Media, and the lifestyle portal

Axel Springer’s business media include such general-interest brands as BUSINESS INSIDER, WELT and BILANZ in Germany, and Swiss HANDELSZEITUNG, special-interest offerings like, BI Intelligence, and POLITICO Pro in Europe, and now also eMarketer as a specialized B2B service.

In 2015, Axel Springer SE achieved an EBITDA of EUR 559 million. 62 percent of Group revenues were generated by digital activities, which amounted to 70 percent of Group EBITDA. The company employs around 15,000 people worldwide.

Posted on June 10, 2016.