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eMarketer: Ad Spending in Western Europe Continues Rebound

Last year’s return to positive growth will continue

LONDON, UK (September 30, 2014) — 2014 appears to mark a significant, if gradual, financial rebound in Western Europe. The UK and most of the eurozone‚Äôs developed economies are returning to growth this year, as rising consumer demand and net exports help lift them further from recession. Regional ad spending is beginning to rebound as business and consumer confidence pick up in some key markets. eMarketer estimates that expenditure on all measured media in Western Europe returned to positive growth last year, reaching $112.03 billion, and is projected to climb again in 2014, though by just 2.3%.

Read the full press release on our Global Media Intelligence report

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on September 30, 2014.