Insider Intelligence latest news, announcements, and media resources.

eMarketer Data Visualization: Who Is the US Smartphone User?

Nearly 75% of US mobile users will have smartphones this year. What are they doing with them?

NEW YORK (March 12, 2015) — The US smartphone market continues to see significant growth, according to a new forecast from eMarketer, and 190.5 million consumers will have smartphones this year. That figure already represents 73.8% of all US mobile phone users and nearly 60% of the US population, and the number of smartphone users is still growing in the double-digits.

To provide a complete picture of our forecast, a new eMarketer Data Visualization entitled “Who Is the US Smartphone User?” details seven additional subsets of this US smartphone audience, underscoring who these users are and how they’re using these advanced mobile devices:

  • How old are US smartphone users?
  • Do they use tablets too?
  • Where are they social?
  • What mobile media do they use?
  • What operating system do they prefer?
  • Does anyone buy apps anymore?
  • Who’s shopping with smartphones?

eMarketer Who Is the US Smartphone User

Click the image to view the full visualization.

Want to know more about what marketers are doing to capture mobile consumer behavior? Join eMarketer for The State of Mobile 2015: Turning Mobile Intentions into Real-World Results, a live event at The Times Center in New York City on March 25, 2015.

If you can’t attend in person, please join us for the live webcast. At the event we’ll unveil our new forecast for US mobile ad spending, which for the first time will include a breakout of advertising spending on mobile apps vs. mobile web, and for app install ads.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

US/Americas Media Contact:
Dan Marcec
PR Director, eMarketer, New York
Tel. 646-863-8807

EMEA/APAC Media Contact:
Denise Duffy
PR Director, eMarketer, London
Tel. +44 (0) 203 574 4937

Posted on March 12, 2015.