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eMarketer Hires Digital Marketing and Advertising Veteran Andrew Lipsman

March 26, 2018 (New York, NY) – eMarketer is pleased to announce the addition of Andrew Lipsman to its analyst team. Lipsman will serve as principal analyst covering retail and ecommerce. Prior to eMarketer, he was senior vice president of marketing and insights at comScore Inc., covering multiple industries and overseeing the company’s global marketing insights and thought leadership initiatives.

“Having personally known and interacted with Andrew for well over a decade, I am thrilled to have someone with his stature, knowledge base and digital expertise join our growing team of content specialists at eMarketer,” said eMarketer co-founder and chief innovation officer Geoff Ramsey.

“I’m thrilled to join eMarketer, a company that has always been at the forefront of analyzing and understanding the fast-evolving digital landscape,” said Lipsman. “I look forward to drawing on more than a decade of covering the ecommerce sector to bring fresh insights and unique perspectives to the latest trends in retail.”

Lipsman specializes in several research areas, including social media, ecommerce, mobile, digital advertising and cross-platform marketing. He will draw upon his vast experience to delve into topics including mcommerce, omnichannel, voice and direct-to-consumer.

“Transformation in the retail and ecommerce space is a critical coverage area for eMarketer,” said Sherry Adams, senior vice president of content at eMarketer. “Andrew’s ability to synthesize trends and craft data-driven narratives will arm our clients with the insight they need to navigate the challenges of a digital world, and prepare for what’s coming next.”

Lipsman is frequently quoted by leading news organizations, including The New York Times, The Wall Street Journal, Ad Age, CNN, Fortune, Bloomberg Businessweek and Newsweek. He began his career at The NPD Group, working with clients such as Kraft Foods and Johnson & Johnson. He earned his MBA at Northwestern’s Kellogg School of Management, with concentrations in marketing, strategy and entrepreneurship, and a BA in public policy studies from Duke University.


For PR inquiries:

Douglas Clark

PR Director, New York

(646) 863-8807 |


Sheelagh Doyle
Senior PR Director, London

+44 (0) 203 510 1595 |

Posted on March 26, 2018.