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eMarketer and IAB México Announce Agreement to Boost Knowledge of Interactive Marketing in Mexico

NEW YORK, NY (March 23, 2012)—IAB México has agreed to endorse eMarketer as the authoritative business information resource on digital marketing, media and commerce in Mexico.

Under the new agreement, both IAB México and eMarketer will be able to develop a better understanding of industry trends in Mexico, and improve brands, agencies and media companies’ access to timely, relevant information on the fast-changing digital industry, the organizations said in a joint statement.

The agreement also gives IAB México members a limited-time discount on corporate subscriptions to eMarketer.

“The objective of this alliance is to increase the value that IAB México offers to its members,” said Gabriel Richaud, General Manager of IAB México. “Now our members will have better access to data that will help them to make better decisions and improve their strategic vision, as well as relevant content that will speed up their understanding of the digital world.”

This agreement is the latest in a series of investments made by eMarketer to provide relevant, local insights to companies doing business in the region, as well as a sign of IAB México’s commitment to its members.

About IAB México:
IAB (Interactive Advertising Bureau) is the principal global organization that represents the interactive advertising industry. It is committed to objectivity and reliability in the development of analysis and studies, education and standardization to boost the importance of the internet in the advertising media mix. It is a nonprofit association, founded in the US in 1996, that today is present in 30 countries. IAB México has more than 160 firms as members; for example, Carat Digital, comScore, Google, Grupo Ferrer, Grupo Expansión, IBOPE, Media Response Group, Fox, Ogilvy, Orange, Prisa Digital, Prodigy MSN Terra, Yahoo!, and Televisa Interactive Media. The association’s objective is to encourage and maximize the effectiveness of online advertising. IAB México’s operations started in February 2005.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056

Posted on March 23, 2012.