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eMarketer Launches Executive View for iPhone

New app helps marketers keep up with the latest digital intelligence — anytime, anywhere

NEW YORK, NY (April 7, 2011)—eMarketer today introduced Executive View for iPhone, to help businesspeople keep up with digital marketing, media and commerce trends—anytime, anywhere.

Executive View provides eMarketer reports and insights in a simple, easy-to-use mobile application.

“I find that in spare moments I’m looking at Executive View as much as or more than I might look at email,” said Christopher Miller, Group Management Director, Digital, Draftfcb. “I’ve already walked into more than one meeting more prepared.”

Executive View users can easily find the latest insights published by eMarketer and flag “Favorite” reports with a star for quick reference or later reading. Users with access to both Executive View and eMarketer Total Access will have their “Favorites” synced automatically.

“I travel frequently, so the mobility of Executive View fits well into my workflow,” said Kate Sirkin, EVP Global Research, Starcom MediaVest Group. “Whether I’m heading to another meeting—or another country—eMarketer gets me the information I need on new digital trends.”

According to eMarketer President Lisa Church, Executive View was designed to provide essential digital marketing insights on social media, online video, location-based services, ecommerce, internet advertising and more to all the people at subscriber companies who need to stay up to date, but who don’t need the advanced functionality of eMarketer Total Access.

“We’re far beyond the point when digital was something you had to ask your research department about,” Ms. Church said. “Executive View is for companies that have taken a disintermediated approach to digital.”

“We’ve found the companies that have committed to giving all employees the information they need to understand the fast-changing digital landscape are the companies most likely to succeed in a digital future,” she added.

In addition to being available today in Apple’s App Store, Executive View will also be available in the Android Market and for BlackBerry in May 2011. eMarketer expects to roll out Executive View to its clients over the next several months.

“eMarketer is like air to me—it’s fundamental,” said Tarik Sedky, president of Mother Nature & Partners. “Now, Executive View lets me catch up whenever I have 10 minutes of downtime in a plane, or running from meeting to meeting.”

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056

Posted on April 7, 2012.