Insider Intelligence latest news, announcements, and media resources.

eMarketer: Mobile to Account for More than Half of Digital Ad Spending in 2015

Will surpass desktop for the first time this year

New York, NY (September 1, 2015) — This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 52.4% of total digital spending in 2015. That’s a higher figure than eMarketer forecast earlier this year.

While desktop’s share of advertising dollars is expected to slowly decline through 2019, mobile’s share will grow robustly. eMarketer expects mobile advertising to grow by 59% in 2015, a higher rate than forecast in March, when eMarketer last released figures for US ad spending. Meanwhile, long-term growth through 2019 has been revised downward slightly.

Full Press Release


For more information, contact:

Douglas Clark
PR Manager, North America

Denise Duffy
PR Director, EMEA/APAC


Posted on September 1, 2015.