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eMarketer in the News: August 17, 2012

The New York Times – Google Plans to Buy Frommer’s Travel Guides
August 13, 2012: Local advertising revenue over all is expected to grow to $150 billion in 2016, from $132 billion last year, with the fastest growth occurring online and on mobile devices, according to BIA/Kelsey, a local-media research and advisory firm. Travel advertisers will spend $3.16 billion online this year, an increase of 23 percent over last year, according to eMarketer. Read more.

The New York Times – Twitter Changes Lead to Online Protests
August 17, 2012: Many described Twitter’s changes as inevitable, particularly as the company struggles to find a viable business model. Twitter has experimented with various revenue streams like sponsored tweets and advertising. But its revenue — eMarketer estimates Twitter will make $260 million this year — pales in comparison to that of Facebook, which generated a substantial chunk of its $3.7 billion in revenue last year from its profit-sharing arrangement with third-party apps like Zynga. Read more.

Wall Street Journal – With Frommer’s, Google Taps Gurus
August 14, 2012: The U.S.-based leisure-travel industry spent $2.56 billion on online advertising last year, up 40.6% from a year earlier, according to research firm eMarketer. Last year U.S.-based travelers spent more than $100 billion to book trips online, a figure that is expected to grow by around 10% annually, eMarketer said. Read more.

National Public Radio – Boosting Travel Options, Google To Buy Frommer’s
August 14, 2012: The search giant is trying to offer more robust travel related results and sell more ads. Listen here.

Reuters – Google to Acquire Frommer’s Travel Guidebooks
August 14, 2012:
U.S. online travel sales are expected to reach $119.2 billion this year, up from $107.4 billion in 2011, according to eMarketer. Read more.

Advertising Age – You Can’t Have Search Anymore Without Blending in Social
August 17, 2012: More broadly, the digital-advertising industry is poised to reach $39.5 billion in 2012, according to eMarketer, and will overtake TV advertising spend by 2016. Read more.

Crain’s – Building a Better Deal Site
August 17, 2012: Some 45% of business executives worldwide currently use mobile as a marketing channel, according to the research firm eMarketer. Of the remaining, 75% intend to start using it. Read more.

Agence France Presse – Google Buys Frommer’s Travel Guides
August 13, 2012: The amount of money spent on online advertising by the US travel and leisure industry was on pace to grow 23.3 percent to $3.16 billion this year, according to eMarketer. Read more.

Posted on August 17, 2012.