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eMarketer in the News: June 1, 2012

Financial Times – Carmakers Find Social Media Hard to Steer
May 30, 2012: The trends are in their favour. Global ad revenue at Facebook, by far the largest recipient of social media budgets, should reach $5.06bn this year, up from $3.15bn in 2011, eMarketer estimates. Mobile ad spending in the US will jump from $1.45bn in 2011 to more than $10bn by 2016, eMarketer forecasts. Read more.

USA Today – Mobile Ads’ Promise Eludes Facebook, Other Businesses
May 30, 2012: The market for the ads that dot smartphone and tablet screens is expected to soar to $10.8 billion in U.S. sales by 2016, from $2.6 billion expected this year, according to research firm eMarketer. That’s a tiny slice of the $169.5 billion market for media ad spending in the U.S. Read more.

Reuters – How to Play It: Media Plays Beyond Facebook
May 30, 2012: According to eMarketer, companies are expected to spend $39.5 billion on online ads this year, compared with $33.8 billion for ads in newspapers and magazines. Online spending reached $32 billion in 2011, compared with $36 billion for print, according to the company. Read more.

CNN – Travel Agents: Hong Kongers Prefer the Real Thing
May 29, 2012: But while eMarketer forecasts online travel sales in the United States to grow 11 percent to $119.2 billion in 2012, offline travel agents show signs of returning. Read more.

Bloomberg – Twitter Said To Expect $1 Billion In Ad Revenue In 2014
June 1, 2012: Researchers at eMarketer Inc. have said that in 2014, Twitter will reach $540 million in ad sales, which make up virtually all of its revenue, up from $139.5 million last year. Read more.

Forbes – Why Facebook Won’t Just Give Advertisers Like GM What They Want
May 29, 2012: The problem is that marketers often lack the tools to evaluate these unfamiliar formats. “Facebook needs to continue to offer more metrics that enable advertisers to compare how their Facebook advertising performs versus their other advertising,” says Debra Aho Williamson, principal analyst at eMarketer. Read more.

Mashable – Pepsi to Provide Free Music Downloads on Twitter
May 30, 2012: Twitter, which makes most of its money from advertising, is poised to post ad revenues of $259.9 million this year, according to eMarketer. Read more.

Posted on June 4, 2012.