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eMarketer in the News: June 15, 2012

The Wall Street Journal – Days of Wild User Growth Appear Over at Facebook
June 11, 2012: Approximately 56% of Facebook’s 2011 ad revenue of $3.1 billion came from the U.S. alone, according to the company’s regulatory filings. “The U.S. is a dominant source of revenue for Facebook,” said eMarketer analyst Debra Aho Williamson, who estimates that this year the nation will account for 51% of Facebook’s revenue. Read more.

The Wall Street Journal – Ad-Tech Companies Seize Rivals as Winners and Losers Emerge
June 13, 2012: Revenue generated by graphical, interactive and video ads—a category called display—is expected to reach $15.4 billion this year in the U.S., up 24% from $12.4 billion in 2011, according to research firm eMarketer. Read more.

The Wall Street Journal – Silicon Valley Faces Private Sanity Check
June 11, 2012: Twitter certainly has plenty of traffic, what with 140 million monthly active users. But it is still a big challenge to increase revenue quickly enough to justify the $8.4 billion valuation at which the company raised money last summer. That is already 32 times this year’s expected revenue, according to estimates from research firm eMarketer. Read more.

Advertising Age – Facebook to Launch Real-Time Bidding for ‘Marketplace’ Ads
June 13, 2012: “It’s opening up ad inventory to performance-type advertisers like Amazon and Ebay who want to direct advertisers back to their websites to make a purchase,” said eMarketer principal analyst Debra Aho Williamson. “We bash the marketplace side, but clearly they think there are legs to it. This business we love to hate maybe is more important than we thought.” Read more.

Agence France Presse – Yahoo!, US Cable Station Team Up for Finance News
June 13, 2012: Yahoo’s share of overall US online ad revenue dropped from 15.7 percent in 2009 to just 9.5% last year, according to industry tracker eMarketer. Read more.

Fast Company – Map Wars: Why Maps Are Apple’s New Killer Feature
June 11, 2012: “When you think about mobile use cases, maps are at the center of the actions that we take,” Noah Elkin, an analyst at eMarketer, tells Fast Company, “whether you’re using a map to search for directions or using other functionality on the phone that will drive people into the maps.” Read more.

Bloomberg – Facebook to Debut Real-Time Bidding On Advertising Prices
June 14, 2012: “Facebook’s been having challenges coming up with effective advertising,” said Debra Aho Williamson, an analyst at New York-based eMarketer. The company “is hoping to use that inventory on the right side of the page to deliver advertising that is more targeted,” she said. Read more.

Crain’s New York – Everyday Health Closes in on WebMD’s Online Dominance
June 10, 2012: Despite the loss of patent protections for some blockbuster drugs like Lipitor, online ad spending by U.S. healthcare and pharma companies is expected to grow 23% this year, to $1.58 billion, and another 18% in 2013, according to eMarketer. Read more.

Forbes – Why–And How–I Became an Entrepreneur
June 13, 2012: We knew mobile was an untapped market; we knew it would grow fast and hard. eMarketer predicted that mobile ad spending would surpass $1 billion in 2011, and reach $2.5 billion in 2014. Read more.

Los Angeles Times – Facebook About to Launch Facebook Exchange, Real-Time Ad Bidding
June 13, 2012: “The more that Facebook can open up to different types of advertisers with different types of goals and make it easier for them to deliver targeted advertising, the better for Facebook,” eMarketer analyst Debra Williamson said. Read more.

Mashable – Online Advertising Revenue Sets Record High in First Quarter
June 11, 2012: Separate studies suggest that mobile, social and video are driving the growth. Mobile advertising is already a $5 billion market worldwide, a third of which is spent in the Asia-Pacific region, according to PwC. eMarketer forecasts that social networks will generate $10 billion in revenue in the U.S. next year. Read more.

Posted on June 19, 2012.