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eMarketer and Starcom MediaVest Group Release Fourth Annual Report on the State of Global Media Usage and Spending


NEW YORK, NY AND LONDON, UK (SEPTEMBER 30, 2014)—eMarketer, in collaboration with Starcom MediaVest Group (SMG), has released its annual “Global Media Intelligence (GMI) Report” on media usage and advertising spending trends worldwide, designed for marketers looking to more effectively reach mature and emerging global markets.

This is the fourth year running that eMarketer and SMG have worked together to develop the publication.

“The ‘Global Media Intelligence Report’ is typically eMarketer’s most popular content annually, and it is rewarding to work with SMG to provide comprehensive, actionable research across regions and countries,” said eMarketer president Lisa Church.

The report is eMarketer’s largest, most comprehensive snapshot of the current state of media consumption and expenditure worldwide, covering six major regions—Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe—and 48 countries, 20% more markets than the 2013 edition.

In addition, this year’s “GMI Report” contains more than 600 charts collected from over 120 global research sources—which SMG helped identify and gather for local and core markets worldwide—in addition to benchmarks, analysis and context provided by eMarketer.

“The 2014 ‘Global Media Intelligence Report’ shows that smartphones and tablets continue to penetrate the global market, reaffirming what SMG and its clients have seen,” aid Kate Sirkin, executive vice president and global research director at SMG. “As this market continues to grow, advertisers have to capitalize on the changing market space and stay ahead of the consumer. Projections from this year’s report show that advertisers are doing just that, as mobile ad spending worldwide is expected to increase to $125 billion by 2018, representing nearly 250% growth compared with this year.”

Each year, marketers anticipate the report’s release to include as a core part of their planning processes for each upcoming year.

“This is a great report to stay grounded on the broader trends in the industry globally, especially as we compare it with some of the usage stats we see on our end,” said Gwen Throckmorton, industry manager of global marketing solutions at Facebook.

“The ‘Global Media Intelligence Report’ is a fundamental source of data for any strategy,” added Luis Spencer Freitas, regional consumer experience director at Pernod Ricard Americas. “Not only does it provide a tangible pulse of where the consumer’s share of mind is shifting, it also offers brilliant insight into the market’s local channel evolution—two crucial factors for any business’ consumer engagement strategies.”


About eMarketer

eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.

For more information:

Dan Marcec
PR Director, eMarketer
+1 646-863-8807

Denise Duffy
PR Director, UK, eMarketer
+44 (0) 203 574 4937

Posted on September 30, 2014.