Insider Intelligence latest news, announcements, and media resources.

Insider Intelligence Expands Into Financial Services

Company to provide valuable analysis and research on digital disruption of finance, banking, and ecommerce sectors


Insider Intelligence formed by combination last year of eMarketer and Business Insider Intelligence


NEW YORK–Insider Intelligence today announced its expansion into financial coverage, bringing to the world of finance its unique style of robust yet digestible industry analysis, research, and forecasting. Insider Intelligence was formed last year when Berlin-based Axel Springer combined two of its research companies, eMarketer and Business Insider Intelligence, to create the world’s leading research company covering digital transformation.

The mission of the new Financial Services offering is to help clients deepen their understanding of how technology is rapidly transforming the financial segment, including in the areas of fintech, banking, payments, and more. It provides digital tools and industry expertise to create insightful charts, analysis, forecasts, competitive rankings, and industry benchmarks.

Said Barbara Peng, Insider Intelligence President: “Our Financial Services offering gives business leaders a powerful new tool to help make sense of the enormous digital disruption impacting the financial industry. Our world is increasingly interconnected – and steeped in an overwhelming amount of data – so our financial product is meant to empower executives with focused industry insights that are powerful, reliable, and actionable.”

Today Insider Intelligence is also launching an updated user platform – a unified research hub that brings all of its products into one place and offers a frictionless experience and improved and expanded features and functionality.

Insider Intelligence covers major industries including advertising and marketing, consumer demographics, social media, video, mobile, telecom and technology, commerce and retail, digital health, and more. In addition to the launch of its finance coverage, Insider Intelligence will continue to expand into more subject matters, leveraging both eMarketer’s robust methodology and BII’s enterprising and data-driven research.

Many of the world’s top companies rely on Insider Intelligence research for industry news and data validation needed to make big picture strategy decisions. Those interested can inquire for more information from a member of the team at Insider Intelligence.

About Insider Intelligence:

Formed in 2020 from the combination of eMarketer and Business Insider Intelligence (BII), Insider Intelligence aims to be the world’s leading research service focused on digital transformation. Insider Intelligence enables hundreds of thousands of global industry leaders to understand the critical trends and developments affecting their business in the short and long term. Each year, Insider Intelligence produces nearly 300 reports, 7,000 charts, 1,500 newsletters, and 200 forecasts across the Advertising & Marketing, Consumer Demographics, Social Media, Video, Mobile, Ecommerce & Retail, Telecoms & Technology, Financial Services, and Digital Health industries. Insider Intelligence is owned by European media giant Axel Springer S.E.

Posted on November 18, 2020.