Insider Intelligence latest news, announcements, and media resources.

TikTok is the third largest worldwide social network behind Instagram and Facebook  

TikTok continues to gain share after surpassing Snapchat and Twitter 

  

TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer).  The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the  No. 3 worldwide social platform behind Facebook and Instagram. 

 

There will be 755.0 million monthly TikTok users in 2022.  This number grew 59.8% in 2020 and will increase an additional 40.8% in 2021. While that growth will slow, it will remain high at 15.1% in 2022.  

 

*We define TikTok users as internet users of any age who access their TikTok account via any device at least once per month. 

 

TikTok is also gaining share of overall social network users. In 2022, its share will surpass 20% for the first time and approach one-quarter by 2024. 

 

“The rise of TikTok is especially challenging for Snapchat, with which it competes head-to-head for the youth audience,” said Debra Aho Williamson, Insider Intelligence principal analyst. “Although TikTok does not share much similarity to Twitter, its massive size relative to the moreestablished platform is a clear reflection of the addictive nature of TikTok’s content.” 

  

Next year, 3.57 billion people will use a social network at least once a month, representing 82.0% of internet users worldwide.  

 

Methodology
Forecasts and estimates from Insider Intelligence are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms, and public companies, as well as from interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends, and economic changes. 

  

About Insider Intelligence 

Insider Intelligence aims to be the world’s leading research service focused on digital transformation. Our mission is to empower professionals with the data, insights, and analysis to make grounded decisions in a digital world. Each year, we produce nearly 300 reports, 7,000 charts, 1,500 newsletters, and 200 forecasts across the industries of Advertising, Media, and Marketing; Financial Services; Healthcare; and Retail and Ecommerce. Insider Intelligence is owned by European media giant Axel Springer S.E. and was formed in 2020 from the combination of eMarketer and Business Insider Intelligence (BII). 

Posted on December 16, 2021.