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US Payment Users Will Surpass 100 Million This Year

Will surpass 50% of smartphone users by 2025


March 31, 2021 (New York, NY) – The pandemic accelerated the adoption of mobile payment platforms (used at point-of-sale), as Americans sought out retailers offering contactless services. As a result, user and transaction value growth have accelerated.

In-store mobile payment app use will hit a milestone in 2021, reaching 101.2 million among Americans ages 14 and older. This comes after 29.0% year-over-year (YoY) growth in 2020. Usage is now on track to surpass half of all smartphone users by 2025.

“Many consumers tried mobile wallets at point-of-sale for the first time last year to avoid using paper currency and credit and debit cards,” said eMarketer forecasting analyst Oscar Orozco at Insider Intelligence. “The largest amounts of new users were Gen Z and millennials. We project that there will be around 6.5 million new mobile wallet users per year from 2021 to 2025, of which more than 4 million will be Gen Zers. Millennials will continue accounting for around four in 10 mobile wallet users, although that share will shrink.”

Apple Pay remains the dominant player with 43.9 million users in 2021. Between 2020 and 2025, it will add 14.4 million users, far more than its competitors. That will increase its lead over No. 2 Starbucks. In third place, Google Pay will add 10.2 million users by the end of the forecast period. Samsung Pay’s growth is stagnant, adding just 2 million users between 2020 and 2025.

Not only has mobile wallet usage increased, but the average annual spend per user will grow 23.6% in 2021 to $2,439.68. It’s now on pace to surpass $3,000 by 2023.

“As retailers switched to contactless systems, customers could increase how often they paid with wallet apps and form habits around the technology,” said Insider Intelligence senior analyst Jaime Toplin. “These shifts grew spend per user, since consumers could more easily incorporate mobile wallets into their daily routines and became more comfortable buying a wider variety of items with the technology.”

Despite rapid adoption of mobile payments during the pandemic, there are two key issues preventing more pronounced growth. First, many consumers, especially older ones, can find it difficult to set up and use a mobile wallet app. Those who do often don’t use it consistently. Second, some small businesses still can’t accept mobile payments. The hardware and software needed can be expensive for some small and medium-sized businesses (SMBs).



eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.


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Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world.  eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy.  eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research, including forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally.  In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.


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Posted on March 31, 2021.