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US Twitch Usage Accelerates amid Lockdowns

eMarketer adds 4 million US users to 2020 forecast

September 2, 2020 (New York, NY) – Video viewing platform Twitch is benefiting from coronavirus lockdowns in a big way in the US. Usage will jump 26.2% this year to 41.5 million, higher than the 37.5 million predicted in February. And 17.0% of digital video viewers in the US will watch content on Twitch, up 13.9% year over year.

“Twitch is benefiting hugely from the overall spike in live video viewers,” said eMarketer forecasting analyst at Insider Intelligence Peter Vahle. “While more people are watching video game livestreams on the platform, the rise of nongaming channels like ‘Music’ and ‘Just Chatting’ is attracting many first-time viewers.”

An increase in online gamers is also driving Twitch’s growth . The number of US gamers will jump 5.0% in 2020—the highest growth rate since 2015—to 174.7 million.

If a vaccine is approved and things return to normal in 2021, we expect growth to slow considerably for both Twitch users and gamers in general.





eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research, including forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.


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Posted on September 2, 2020.