Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Meet The Analysts

Advertising & Media

Paul Verna

Principal Analyst

Paul Verna is Principal Analyst and Head of the Advertising & Media Practice at Insider Intelligence. Verna anchors team coverage of topics including ad spending, ad tech, retail media, regulation, privacy, video and audio streaming, TV, subscription platforms, publisher ad monetization, affiliate marketing, and ID resolution.

Verna appears regularly as a thought leader in media outlets including The New York Times, The Wall Street Journal, Bloomberg TV, the BBC, and NPR. He has presented at industry conferences including CES, Programmatic I/O, and Advertising Week; at events for the IAB, the ANA, and the News/Media Alliance; and at the invitation of companies including Google, Live Nation, and Sirius-XM. In addition, he appears frequently on Insider Intelligence’s webinars and podcasts.

A veteran analyst, journalist, author, communicator, and media production executive, Verna began his career at Billboard, where he developed an expertise in the music and entertainment industries and joined the Recording Academy as a voting member of the Grammy Awards. Verna later worked at Avid Technology and The Orchard, and he owned and operated an audio/video production company. Verna was raised in Argentina, with Spanish as his native language, and he holds a BA degree from Columbia University.

Book a Session