Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Whitney Birdsall

Senior Forecast Analyst

Whitney Birdsall is a Senior Forecasting Analyst at Insider Intelligence. Although she is the team’s Retail & Ecommerce Lead, since joining Insider Intelligence in 2020 she has also worked on numerous forecasts across all categories including Ad Spend, Social Media, Digital Health, and Financial Services.

Previously, Whitney was a Media Analyst at Subway World Franchise Headquarters. There she coordinated with digital & social media partners to garner learnings related to media performance, creative optimization, and consumer behavior that provided actionable insights for optimizing Subway’s media strategy and content development. Prior to that she held a similar role at Ebiquity, a media investment analysis company.

Whitney holds a BA in Public Relations and Communications from Howard University.

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