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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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The B2B Bundle

2023 will be a pivotal year for the US B2B digital ad market as spending approaches $15 billion. To prepare you for the year ahead and beyond, Insider Intelligence has curated The B2B Bundle, a selection of research reports that analyze the industry from multiple perspectives.

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$5,575 $3,995

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Explore key trends of 2022 with 5 reports, 74 pages and 47 charts

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$3,995 (Save 28%)

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  • A Blueprint with 13 Case Studies for Building, Maintaining, and Evolving a Strong Brand
    • Why is branding important for B2Bs?
    • Who are the stakeholders in a B2B branding exercise?
    • What is brand differentiation?
    • What metrics should be used to assess brand health?
  • What B2B CMOs Need to Know About Content Marketing
    • Why do B2B CMOs need to make content marketing a priority?
  • The Pivot to Digital Is Permanent with Growth, Transformation, and Inflection Ahead for the Market
    • Will the pandemic have a lasting impact on how US B2Bs allocate ad budgets?
    • How much will US B2Bs spend on display ads this year?
    • How much do US B2Bs spend on LinkedIn display?
    • How much do US B2Bs spend on search ads?
    • What industries drive the most US B2B digital ad spend?
  • How B2B Marketing Leaders Can Keep Their Hard-Earned Seat at the Table
    • How did the pandemic help B2B CMOs secure a seat at the leadership table?
    • What are successful B2B CMOs now responsible for in terms of managing and delivering for their companies?
    • How can B2B CMOs maintain top leadership status and achieve success?
  • Brands Need a Back-to-Basics Approach to Cultivate Better CX
    • How should companies leverage NPS to improve the customer experience (CX) for sustainable business growth?

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Insider Intelligence gives you what you need to unlock digital opportunities and make the right business decisions. Maximize your Return on Information with insights driven by data sources around the world–aggregated, filtered, and organized to deliver analysis you can trust.

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