The Value of Our Forecasts
We build our forecasts using unbiased data to create estimates and projections that assess the size or direction of digital topics, markets and consumer behavior. This process enables us to create thousands of forward-looking estimates with near pinpoint accuracy.
|Time Period||Geography||Metric||Our Forecast (in billions)||Actual (in billions)||Delta|
|FY 2022||WW||Amazon net ad revenue||$37.99||$37.74||-0.70%|
|FY 2022||WW||Lyft total revenue||$4.11||$4.10||-0.40%|
|FY 2022||US||eBay US GMV||$35.12||$35.91||2.2%|
|FY 2022||WW||Spotify premium revenue||€10.27||€10.25||-0.20%|
|FY 2022||WW||Meta total revenue||$115.83||$116.61||0.70%|
|FY 2022||WW||Meta ad revenue||$112.68||$113.64||0.80%|
Our reliable Industry KPIs enable you to confidently plan new campaigns, identify new opportunities, pitch new business, track and measure campaign performance, and evaluate vendor performance. You can access our full list of data sources and categories here.
Customer Confidence Index
Our data reflects respondent perceptions of the current economic climate, ability to make household purchases, job security, and investment confidence within their country.
Email Marketing Performance Benchmarks, Worldwide
These benchmarks analyze billions of emails to show projected email performance by click rates, open rates, hard and soft bounces, and more.
Retail Ecommerce Performance Benchmarks, US
We show sales and traffic growth for the retail ecommerce industry, helping retailers and brand manufacturers make sense of digital shoppers.
Mobile Ad Performance Benchmarks, Australia
We highlight data of installed app ads served on mobile games, demonstrating the success of ad campaigns conducted on smartphone and tablet devices on iOS, Google Play, and Amazon platforms.
Video Ad Performance Benchmarks, North America
Digital video ad impressions are declining, and our benchmarks highlight where video ads are missing the mark.
Display Ad Performance Benchmarks, North America
Our display ad performance benchmarks represent how digital ads perform by device, size, and country.
Social Media Marketing Performance Benchmarks, North America
See how different social media platforms stack up by ad performance metrics, including CPC, CPM, and CPR.
Insider Intelligence forecasts provide a holistic perspective because of our unbiased, multi-source methodology. We analyze over 3,000 sources to minimize the restraints of each research methodology to the lowest degree. Here is our process:
Our forecasting team selects a topic based on market developments, client demand, and data availability, then details the parameters such as audience size, technology, or devices included.
Next, the team works with our researchers, interviewers, and analysts to collect data that can be quantitative or qualitative, gathered from thousands of sources, including research firms, audience measurement companies, industry associations, academic institutions, major media platforms, government issued data and more.
After collecting data, our team normalizes it (or weighs it) based on how well it fits within the defined area of analysis. Heavier weighting is given to sources with more complete data and sound methodology, as well as frequency of reporting. This step is critical as it accounts for inherent differences in sources’ methodologies, inclusions, exclusions, and definitions.
Analyze & Build
Our team then analyzes the data and records trends across numerous related activities and/or spending categories to identify both historical and future growth patterns, as well as properly framing the relationships between our existing and new forecasts.
Next, our forecasters work with researchers and analysts to gather additional feedback on newly completed forecasts through a meticulous internal review process.
Upon approval, forecasted numbers are put into larger context through analysis across our different research formats, press releases, and industry presentations.
Re-evaluate & Update
Upon approval, forecasted numbers are put into larger context thorough analysis across our different research formats, press releases, and industry presentations.
Become a client.
Find out how Insider Intelligence research, data and insights empowers you to make informed strategic decisions for your company and teams.
Rigorously sourced and vetted data
Proprietary and transparent, research methodology
Timely, insightful and unbiased analysis
Citable and reusable charts, insights, forecasts and datasets
External credibility and validation for projects and initiatives