Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Client-only email newsletters with analysis and takeaways from the daily news.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Rigorous proprietary data vetting strips biases and produces superior insights.
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As our flagship product, our reports are filled with charts, forecasts, interviews, and contextual analysis – all of which you can apply to your strategic campaigns and business decisions.

Insider Intelligence Reports

The Value of Insider Intelligence Reports

One of the biggest advantages Insider Intelligence clients receive through our reports is agility. We craft our reports to provide clients with the data they need, when they need it, to make decisions allowing them to adjust and adapt to changing market dynamics. Furthermore, these in-depth reports cover topics our clients need to know before they hit the mainstream, so that they can act early and gain a competitive advantage.

Our reports examine a given industry from multiple angles, ranging from high-level overviews of the trends, driving forces, and players affecting the industry, to product and company rankings and comparisons.

Our Methodology

What separates Insider Intelligence from other research firms is our commitment to objectivity. We’ve developed a rigorous proprietary data vetting and contextualization process to strip out potential biases and ensure clients’ confidence in our numbers—so that they can make better decisions for their business.

Meticulous Data Collection

Our Research team is responsible for collecting, curating, comparing and giving context to third-party data compiled from over 3,000 global sources on a variety of topics, the largest number of sources in the industry.

Contextualized Analysis

Our Forecasting team works with internal researchers, interviewers, and analysts to normalize relevant data within a defined area of analysis. This allows us to generate contextualized forward-looking estimates that assess the size and direction of a variety of digital topics and metrics.

Report Types

Ecosystem Reports

These comprehensive reports examine where ecosystems—including Payments, Digital Health, and more—stand today, and explore how recent and relevent trends may impact the growth within a given industry.

Benchmark Reports

Insider Intelligence ranks technologies, features, and vendors to help businesses evaluate their performance against industry standards, establish effective KPIs, and measure campaign effectiveness.


These unbiased, multi-source estimates assess the size or direction of digital topics, industries, and consumer behavior, and equip clients with key data points they need to stay on top of changing market conditions.

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