3 Advertising Trends to Watch in 2022

These are boom times for digital advertising. While the pandemic decimated the economy, the job market, and consumer confidence, it seems to have done little to quash a bonanza in digital ad spending. We forecast the US digital ad market will reach $239.89 billion this year, up 13.6% from 2021.

To help you stay ahead in 2022, we’ve compiled three trends in the advertising industry to keep your eye on.

You can receive a complimentary copy of this list directly to your inbox simply by completing the form on this page. You’ll also begin receiving our eMarketer Daily newsletter, which provides data, insights, and perspective on the latest digital marketing and media trends – all at a glance with our signature charts.