Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Digital banking in the UK yields profits for Monzo and Chip—for now
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Disney and YouTube demonstrate how AI is already disrupting advertising
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P&C insurers must decide their role in the embedded insurance market
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Learn More →Ad Spending
How much money is being spent through digital channels and how much remains with traditional media? We track how much is spent by format, by channel, and how much companies such as Google, Facebook and Amazon get. Explore analysis, data and forecasts for mobile, video, audio, connected TV, gaming ... and social media ad spending, as well as TV, radio, print and out-of-home. We also track search, native and programmatic spending while also providing insights on a variety of questions such as:Show MoreShow More
- What are ad spending trends?
- What is ad spending by format?
- What is the growth of ad spending?
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