Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
eMarketer's forecasts, data and statistics include estimates for ad spending by media (digital, newspaper, magazine, radio, mobile, TV, out-of-home) and digital format (display, video, rich media, classified, paid search, radio, podcast, social media). We also track total media ad spending growth, ... and ad spending per hour per person per media. Total media ad spending is tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show MoreShow More
What is the forecast for total media ad spending?
How much of total media ad spending is spent on TV, on digital?