Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Digital banking in the UK yields profits for Monzo and Chip—for now
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Jun 1, 2023
Over 350 AI executives warn of AI’s ‘risk of extinction’
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May 31, 2023
JPMorgan Chase pairs tech innovations with in-branch interactions to drive customer growth
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May 31, 2023
American Express keeps it cool as it jumps into generative AI frenzy
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May 31, 2023
Disney and YouTube demonstrate how AI is already disrupting advertising
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May 31, 2023
BuzzFeed, Time, TikTok, and other publishers are getting into commerce. Here’s why advertisers should care
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May 31, 2023
P&C insurers must decide their role in the embedded insurance market
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May 31, 2023
Subscription ecommerce is poised for its slowest growth year on record
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May 31, 2023
AR/VR user growth forecast to slow ahead of Apple’s headset release
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May 31, 2023
May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities
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May 31, 2023
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Learn More →Total Media Ad Spending
eMarketer's forecasts, data and statistics include estimates for total media ad spending by media (digital, newspaper, magazine, radio, mobile, TV, out-of-home) and digital format (display, video, rich media, classified, paid search, radio, podcast, social media). We also track total media ad ... spending growth, and ad spending per hour per person per media. Total media ad spending is tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show MoreShow More
- What is the forecast for total media ad spending?
- How much of total media ad spending is spent on TV, on digital?
- What is the growth of total media ad spending?
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